The home staging or staging house was born in the United States in the 70s at the hands of the real estate agent Barb Schwarz. The “home staging” was born in response to the need of a client to sell the future experience of a seller to whom the agent was managing the house at the time.
The agent associates “selling the future experience” with preparing the scene at home both inside and outside the house. This technique is highly used in Italy, France and the United States. A buyer makes the decision in the first 90 seconds of the visit to the property.
There is never a second chance for a first impression.
Oscar Wilde
As the writer says there is never a second chance for a first impression, so it is best to prepare our home to fit the most people. For this it is recommended to contact an interior designer who is responsible for “posing” our home so that others can generate dreams in it.
Techniques for staging the house
It is quite appropriate to hire a professional to handle this. Since this person may have a team of service providers trained in the subject. The following points illustrate in a better way the work of the designer in the world of home staging.
Depersonalize the house
Before thinking about furniture or colors, the first thing that should concern the person in charge of staging the home is to encourage visitors to imagine living there. The specialist of “home staging” Karol Zabalza explains that meeting the family photo of the pet generates a feeling of alienation in the buyer and this makes it difficult to imagine living in the house.
Optimize space
Eliminating excess furniture is vital, everything that does not contribute to the set must clear area to generate breadth. The overload of real estate and the reduced spaces overwhelm the buying visitors. For example, in a small area (less than 20 m2), if there are two sofas, the space is significantly reduced, it brings nothing new to the environment and produces a saturated space.
Eliminating excess furniture is vital, everything that does not contribute to the set must clear area to generate breadth. The overload of real estate and the reduced spaces overwhelm the buying visitors. For example, in a small area (less than 20 m2), if there are two sofas, the space is significantly reduced, it brings nothing new to the environment and produces a saturated space.
Cleaning and lighting
For home staging it is very important to highlight each quality of the rooms. This makes use of the best possible allies, good lighting and cleanliness. Few are the people who buy a “project house” that is, a house to which they must invest hours of work to achieve their ideal. Therefore, all the problems that the house has must be solved, whether they are leaks, burnt lights, leaks, taps with tartar and those that are necessary. For the client, see that in this house he can devote his time to his subjects of interest and not worry about this.
About the decoration
As for decoration it is very successful to hire a “home stager” or what is the same an interior decorator. Usually, in terms of decoration, we seek to achieve neutral colors or tones that are more accepted by people.
Ordering is also part of the decoration. It is important to collect everything and store it in its place, the dishes, the personal hygiene utensils must be in their respective furniture and not the table or in the sink.
Home staging is a technique that enhances the possibility of selling a house and can be extended to offices, event rooms and more. It is really valuable to invest in a professional since the time in sale of the installation is reduced.
