Although there may be several answers, the important thing is to order them according to their priority; for each owner there may be different situations that affect the decision to sell.
Objective Answers:
These responses stem from the owner’s needs and goals. At this stage, the owner analyzes what their needs and expectations are in relation to the sale. Some answers may include:
- Improve quality of life: The sale could be used to improve the owner’s quality of life, either in terms of money or personal well-being.
- Relocation: Changes in personal or business location can drive the decision to sell.
- Investment: The owner might see the sale as an opportunity to reinvest in other businesses or properties.
- Change of economic activity: Changes in the direction of the business or in economic activity can influence the decision to sell.
Subjective Responses:
On the other hand, subjective answers help identify the right market to place properties for development and how to present them effectively. These key questions guide the approach to marketing and advertising:
- Market positioning: Determine where the property fits into the market and how its value can be maximized.
- Buyer Value Proposition: Identify why potential buyers would invest in that particular development property.
- Differentiation from the competition: Highlight the unique features that make this development property a superior choice over other options on the market.
- Buyer Benefits: Explore the concrete benefits you can offer to prospective buyers.
Collaboration with a real estate advisory agency becomes crucial in this phase. Using digital tools and specialized platforms allows you to strategically position properties for development in the market, attract potential buyers, and facilitate a more efficient selection process.
If you are looking for support to sell your properties for development, contact our specialist advisors in Costa Rica.