At present, it is well known that the market has radically transformed. The purchasing power is not the same as two decades ago, the social context has been permeated by globalization, family composition has been reduced and in general the needs and tastes of people have evolved.
How, then, are there options to buy and sell within such fluctuation? What factors make it easier for this business to occur, regardless of changes in the market?
Reasonable and realistic pricing
The price of housing fluctuates in the market depending on the location, the potential for attracting foreign investors, the level of urban / economic development, etc. All these factors change over time. The city that 10 years ago had an important boom, today may not have it.
For this reason it is necessary to adjust to a price that is logical, according to the surplus rate that is sought to be achieved, the characteristics of the home or premises and the expectations of the client.
At the same time, it is important to let the buyer know what the benefits are, as well as the long-term risks of investing in that location and justify the price stipulated by it.
Anticipation instead of adjustment
This principle is basic in the general world of sales. The key to always be able to excel and not be affected by changes in the market, is to prepare and anticipate the trends that are about to emerge.
Through market studies and research, it is possible to better understand what the strategic real estate points will be, where are there unsatisfied market segments, which are the high-level urban development projects abroad and what viability would they have in the country. Anticipation requires an open, innovative and curious mind. Do not fear the unknowns, because from them creative ideas can arise. It is about “imposing” a trend, rather than following it.
Visual appeal
Any purchase interest arises from a conviction, not only of prices and benefits, but also of the visual appeal of the premises to be sold.
It is very important to consider the appearance of the place, when advertising it, especially by digital means, you have to consider preparing the presentation of the house / premises, so that everything looks clean, of quality and aesthetically pleasing, to give a feeling of comfort and high quality.
Following these simple tips, you are more likely to achieve the goal of being able to sell a location quickly and at a high price, even in periods of fluctuation within the market.
