There is no doubt that these days, social networks surround us and are present in our daily lives. Whether you use them to find out about news, communicate with friends and family or even to sell! The technological world has taken leaps and bounds to facilitate your work and connect with new potential customers.
As there is a long list of digital platforms, it is best to define which ones best fit your goals and expectations. Social networks are an indispensable tool to strengthen your presence and attract customers in a more dynamic, simple and attractive way. Below you can see some features of the most popular networks.
Facebook has more than 2 billion active users, women and men in similar proportions, in addition not only to young generations but also to larger audiences 35-54 of which 67% have income from € 18,000 – € 55,000.
Juan Francisco Ruiz- Alde Online expert on online marketing
Facebook is very attractive because it has been a well-established platform for several years, which has the active presence of many users.
It allows you to create a community space among your clients, and also allows you to make updates, content, promotions and advertising. In addition with the Facebook Insight program, you can monitor the performance of your page and how interactions are made on this platform.
This network has a more professional profile and has an excellent scope to find new clients and collaborators. One of its main objectives is to create contact circles that integrate qualified professionals and experts from the area in which your company is engaged.
On the other hand, Instagram focuses more than anything on sharing attractive audiovisual content. Through live broadcasts, stories, photographs and others.
It is perfect to promote those services or goods such as real estate agents, because it allows to publish a video summary, or a small photo gallery, where the details of the property you want to sell are concisely appreciated. As you can see in the following example of the official Nativu profile:
YouTube
While YouTube can be used for almost everything: tutorials, youtubers, music, comedy, etc., it can also be a great tool to expose your company.
The opportunities are as endless as your creativity allows! From lifestyle videos, interviews with experts, FAQs, or in the direct case of real estate; more extensive videos than instagram allows to show available venues.
Clearly, there are many more applications such as Google+, Pinterest, WhatsApp, Twitter, among others. But by having this summary you can investigate further. Now, it is important to know some tips on how to use social networks to attract customers and partners.
General tips
One of the features that you can take advantage of is to include “call to action” or purchase buttons on the platforms, these buttons take users directly to the page you link, either to make a purchase or contact the company, no need for the user to make any effort. It is only one click away!
Another tool is to have chat bots and use the “messenger” of Facebook, “direct message” of Instagram and in general answer the comments. In this way you can connect with your customers immediately and more personalized. Even the networks provide information such as email, which you can include in your database to initiate continuous communication with them and take them to that big sale.
Finally, another important tip is to take into account the experience of the target user. That is, build your profiles in the friendliest way possible taking into consideration formats and quality of images, amount of text and advertising, etc.
Immerse yourself in the digital world and you will find a good partner to grow professionally! Remember also to have a balanced measure of the time and resources that you will invest in the platforms, since they are a complement and not a replacement for traditional marketing and sales.
