We live in a century where the impact of social media have on our day to day increases daily. But as entrepreneurs we also know about the importance of social networks for a company. Today, the visibility, popularity, sales and branding of a company depend a lot on them. This is why at NATIVU we want to give you the following tips for managing the social networks of your real estate company so that everything will be exceptional for you!
Tips for Your Social Media…
- Establish a Target Audience
The demographic of your target audience is extremely important since the type of content you want to generate depends on this. If you are looking only for businessmen, the working class, women or men, nothing more … All this will affect the points to follow, because depending on this you will choose colors, content, tone, etc. It is worth highlighting the tone, because this will be your voice on social networks. Will it be friendly or impersonal? Cheerful or formal?
- Feed & Visual Harmony
When you created your brand you should have chosen the range of colors for the brand logo and branding. It is extremely important to apply it in the posts of your social networks
You should also use the same filters at all times. Together these two create a visual harmony for the feed that catches the visitor’s attention and encourages them to follow the page. - Type of Content
If a person is not interested in the content you post, then they will not follow you. This is why you should seek to vary the content of your page and that they are not only photos of properties, you can do curious real estate data, surveys (in the stories), information about the community that sells, “Do It Yourself” and more!
- Connect with your Audience
Despite being the social network of a company it is still possible to relate to the target audience. Other ways to make yourself known as a company and connect with the audience is by making posts and social good activities: donations, collections, etc. Also one way to generate followers and connect with them is by making giveaways. Since it increases the activity on the page and the probability of visits to the profile.
- Promoted & High Traffic Hours
For people to begin to know your page it is good to pay for your post to be promoted. You can choose the ages, area, and interests for the public to promote your publication in their home feed.
It’s also a good thing to keep in mind when posting at high traffic times on Instagram and Facebook. Which are between 12 noon and 1pm (lunch time) and 5pm and 7pm (dinner and rest at home).
There are also many online courses available for digital marketing, social media, and more. In case you like to acquire a deeper knowledge on the subject. But we can assure you that by following these basic tips you can make your social networks for your real estate company known and look good.
