In recent years, electronic commerce, or e-commerce, has revolutionized the way we shop, changing the dynamics of the retail industry. This is a global phenomenon that has not only changed our consumption habits, but has also had an impact on traditional retail stores.

In this article we will analyze how the growth of e-commerce has affected physical spaces, what challenges they may face and what opportunities arise in this scenario.

First, one of the most visible effects of the e-commerce boom has been a reduction in foot traffic in stores. This is because the convenience, speed and variety of online shopping has led consumers to prefer this modality to visiting a physical store. This has led to the closure of less profitable brick-and-mortar stores and an increase in vacancies in shopping centers and urban areas.

While this situation may seem alarming, many companies have chosen to reinvent themselves. For example, through experiential stores, where the customer’s experience with the product is paramount, something that cannot be replicated digitally. They have also opted for hybrid models such as click-and-collect or pick-up, which combine the best of both worlds: the ease of buying online with the speed of picking up in-store.

The growth of e-commerce has also driven demand for other types of commercial real estate: warehouses, distribution centers and logistics micro-hubs. These new infrastructures are strategically located near urban centers to guarantee fast and efficient deliveries, adapting to the demands of the modern consumer.

At Nativu Comercial & Desarrollo we have several options of warehouses and logistics centers strategically located throughout the country. Our real estate advisor Lumberth Chacón is an expert in commercial real estate, so do not hesitate to contact him.

Far from being a reason for physical stores to disappear, it is an opportunity for evolution and transformation. The key lies in the balance offered by the phygital model (physical + digital). An environment where both experiences complement each other, with the physical store as the brand’s key touch point, especially in terms of trust, loyalty and direct experience.

The impact of e-commerce on retail is undeniable. While it poses significant challenges to traditional retail, it has also opened the door to new strategies, business models and innovations. Adapting to the changes and taking advantage of the opportunities offered by this transformation is key to thriving in the new retail scenario.

At Nativu, we offer professional assistance in the search for your next commercial property. Do not hesitate to contact our real estate consultants and get your next business off the ground.