Although there may be several answers, the important thing is to order them according to their priority, since for each owner there may be different situations that influence the decision to sell, and it is on this basis that the sale will be developed. The objective and subjective characteristics of the sale must be identified at this preliminary stage.
Objective Answers
This responds to the owner’s interest in selling. At this stage, the owner analyzes what his or her needs are for the sale and what he or she expects to receive at the end of the process. Some answers may be
- Improve quality of life
- Relocation
- Capital investment
- Urgent payments
- Or others
For the owner, the previous situations in which the property has been involved are taken into account, for example, if it is an inheritance or a family home that has been in the family for years. Investments and expenses for repairs and improvements are also taken into account.
When determining the reason for the sale, it is important to make a projection of what the owner expects, including the starting price, the estimated time the property will be on the market, and what is expected from the sale.
It is important to consult a real estate advisor to help you analyze what is a fair price according to the market and what is the profile of potential buyers who may be interested in your property.
In order to achieve a balanced projection, several variables must be taken into account, such as location, availability, mortgage studies, inventory, square meter values per area, municipal taxes and any other comparable option that applies in the specific case. It should be understood that prices are given in ranges and are estimates (not absolute) because at this early stage no client has been negotiated.
Subjective Answers
The owner must identify these characteristics in order to place the property on the right market. They are subjective because they seek to establish the “emotional” or subjective panorama of potential buyers, so that the response to each of them will help the marketing, promotion and correct diffusion of your property within the real estate market.
- Where can I place my property on the market for a higher profit?
- Why should a buyer invest in my property?
- What makes my property different from other options on the market?
- What are the benefits of my property to a potential buyer?
It is essential to contact a real estate agency to help you position your property in the Heredia real estate market. The use of digital tools and platforms will help you position your property as the best option, have a greater reach and allow a filtering process in which interested potential buyers are studied in advance, thus facilitating the sales process.