The real estate market is one of the oldest businesses, but it has not lagged behind in using technology to its advantage, as the act of selling and buying properties has gradually shifted to the digital world. This has been a great support for sellers, but buyers have also benefited from the advancement of real estate technology.
In fact, the consumer has benefited enormously, in the economic aspect, greater cost savings can be determined, since by being able to do everything more efficiently thanks to digital platforms, companies no longer require sales rooms or the payment of commissions , so this allows to lower the costs for the final client.
Virtual video tours
Virtual tours have streamlined the purchase or rental process, since buyers do not have the need or the time to visit the properties. Even today, property sales occur with clients who do not know the property in person, all thanks to the ease that technology provides.
Virtual tours have reached the point of being done in 3D, with omniramic cameras that allow 360-degree turns, different programs that allow descriptive plans, among others.
Use of drones
This is another tool that promises to see growth in popularity as real estate technology evolves. However, in many countries and different areas, drones are restricted, they cannot navigate inside private properties, and they cannot even interrupt airspaces; But it may not be long before the drones can effortlessly maneuver within the land for sale. And for many properties this would be great, as aerial shots and photographs become more appealing to buyers.
This tool is also essential not only to offer better quality materials for sales and land promotion; it also has a good ability to give a detailed view of a property as it is an invaluable tool for a potential buyer.
Artificial intelligence
This point has been determined since the last year within the most important topics to be discussed; artificial intelligence is gradually taking a position in many areas, and the real estate sector is no exception.
This tool can be used to improve and accelerate labor-intensive processes, this makes it possible for many of the jobs that sellers, brokers, asset managers and investors do in real estate to be carried out more efficiently. This also saves transaction costs; It is believed that technical solutions will become more and more important and the importance of human labor will change.
In addition, artificial intelligence (AI) in real estate would help automate the management of facilities, that is, the administration and management of real estate objects. It could also help organize and evaluate the vast amounts of data from the industry itself.
With all this, there would not only be a benefit for buyers, there would also be a great advance in terms of ease for all those who are dedicated to this sector, for the simple fact of thinking that it would take them less time and more easily to prepare transactions or carry out diligence reviews.
Immediate access
Thanks to websites, buyers now have the ease of viewing properties in and from anywhere in the world and all they need is internet and a tablet, computer or smart phone. The efficiency that online property catalogs have generated is enormous and fundamental these days.
Analyzing all the benefits of technology in the world of real estate, it can be determined that all sectors are subject to a necessary change, especially real estate; where little by little we can see how those who are dedicated to this industry, think of better ways to evolve and make their tasks easier.
The challenge for all of them is not only to see how they can improve in terms of the benefits of the sellers, they also think about, what benefits the buyer and how to continue meeting their needs. With this, the balance between advisor and client is more than safe, something that is always needed in any market.
