If a photograph is very valuable, now imagine how much a virtual tour is worth to a person interested in a property.

Real estate live tours are designed for clients that want to take a tour of the property without leaving their home. A tool that today can make a difference when closing a purchase or rental.

Much of the real estate world is visual, that is, without photos or videos it would be more difficult to attract people’s attention when offering a property. The common thing is to find this type of content, but being innovative is essential to stay within the market.

Live tours come to be this tool that takes visual content to another level. This does not mean that will replace showings or part of the real estate agents work. On the contrary, it becomes content that speeds up negotiations and supports agents.

What are they and how do they work

Real estate live tour videos are small recordings of a property, which give more context to people. These videos benefit future clients as it helps them to understand more deeply.

These are simple videos, where the area that best highlights the attributes of the property is recorded. Ideally, you should have some narration or comment to give more context and, best of all, you only need your cell phone camera to start doing it.

Types of live tours

Walking tour with narration: It’s a video where the person is recording the property and at the same time explaining in detail the general characteristics of the place.

Selfie with background: This video is in “selfie” mode. Ideal for agents who aren’t afraid of the cameras and have a greater facility when speaking.

360 of an area: Panoramic recordings of the property, both indoors and outdoors. You can take several shots of different scenarios of the property and then join them in a single video. The agent doesn’t need to speak.

Someone else records them: This video is ideal if the advisers are accompanied and want to be recorded without holding a camera. It consists of quickly “showing” the property, explaining the characteristics and details of the place being recorded by someone else.

Benefits of real estate live tours

Save money and time
Virtual tours are dynamic and interactive, capable of retaining the attention of home buyers. These can replace complicated processes like developing a plan for your project. Furthermore, they are quick to make and very profitable.

Improve reach
Using real estate live tours to market your properties can help you gain a better reach with clients. These videos are attractive and more clearly reflect the details of the properties, allowing buyers to make more informed decisions and therefore increase the potential for sale or rent.

Attention hooks
In the real estate market, it is difficult to keep viewers’ attention for a long time, so creating virtual tours is one of the best methods to increase the possibility of attracting more customers and keeping them engaged for longer.

Stand out from the crowd
Offering properties in a different and functional way will make you stand out from other real estate companies, in other words, they give you a competitive advantage among other companies.

Provide a realistic experience
Live tours are like a house open 24 hours a day. Potential customers can access the tour anytime, anywhere. This tool helps create an instant sense of ownership. Even those who see the tour can easily imagine living in that house.

No need of being an expert
You don’t have to take an intensive course to do your first live tour. Your only task is to take the videos. In case you don’t like something you mentioned or didn’t like how you recorded the property, simple, it is erased and re-done.

Now that you know how live tours work, start doing things differently and stand out from the crowd. Good attitude and a cell phone will be the only two things you will need to create this engaging content.