Ethic must come before rentability and every company, organization or person should be conscious about its actions at the head of society. Regardless of its nature, getting involved in the development and well-being of society, should be essential and the real estate industry is not free from this. This is why, corporate social responsibility is not only a duty but also a growth opportunity.
There are different types of social responsibility. From environmental to governmental – but, every company should practice corporate social responsibility (CSR).
“Corporate Social Responsable is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large “
Antelo & Robaina, organizational industrial engineering.
Main benefits
Even though it must be done with full conviction, it is a great branding and reputation strategy. Costumers think in an integral way, that is why they are willing to support companies who take socially responsible actions.
Good branding and reputation, play a massive roll when it comes to sticking out. It is used as a long term strategy, it is more likely to create loyalty bonds with the clients.
Internally, this is a great strategy to improve your teamworks performance. In a safe environment that cares about the workers growth and well-being, they will stay happy and motivated. Because of this is more likely that they will keep working with you.
How to apply it in Real Estate?
Real Estate’s business is focused on people from an specific geographical zone that are looking forward to buy or sell a property. That is why social, environmental and economic improvement should be done in that specific space.
Through small actions you can develop responsable practices. For example: transparency and honesty in your agents work, reduce the amount of waste and take care of your workers well-being.
In Nativu we not only care about our teams wellness but for their personal and professional growth as well. Also we get involved in our near by communities development.
At the same time, we promote sustainable practices because we believe in the importance of nature on our daily basis. As well, we know the importance of education and we try to create content that will help you to improve your quality of life.
Social Responsibility adds great value to your business without having to invest a lot of money. But you can not leave aside the importance of lead with good actions the curse of the communities and contribute with society’s development and wellness.
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