The decision to sell is based on a motive. During this preliminary stage, both objective and subjective characteristics of the sale should be identified.
Objective answers:
- Improve quality of life: Selling the warehouse could be aimed at improving the owner’s quality of life, whether in economic terms or personal well-being.
- Relocation: Changes in personal or business location may drive the decision to sell an existing warehouse.
- Investment: The owner might see the sale as an opportunity to reinvest in other businesses or properties.
- Change in economic activity: Changes in the direction of the business or economic activity can influence the decision to sell.
Subjective answers:
On the other hand, subjective answers help identify the right market for the warehouse and how to effectively present it. These key questions guide the marketing and advertising approach:
1. Market positioning: Determine where the property fits in the market and how its value can be maximized.
2. Buyer value proposition: Identify why potential buyers would invest in that particular warehouse.
3. Differentiation from competitors: Highlight the unique features that make this warehouse a superior choice compared to other options in the market.
4. Buyer benefits: Specific benefits that this warehouse can offer to potential buyers.
Collaborating with a real estate advisor becomes crucial in this phase. Using digital tools and specialized platforms allows for strategic positioning of the warehouse in the market, attracting potential buyers, and facilitating a more efficient selection process.
If you are looking for support to sell your warehouse, you can contact our specialized advisors in warehouses in Costa Rica.