What kind of customer do you hope to capture? The type of customer is directly related to the type of business and the products that are going to be offered. It could even suggest a refreshing of the business’s image.
What areas are attractive to locals in Costa Rica? In some cases by strategy, premises are located in the east and west of the capital so that, in a set period of time, the behavior of the business can be monitored. It is possible that the business in one of the areas strongly outperforms the other and this requires evaluating it.
Do I want it in a mall, plaza, shopping center or apart? At this point a tour is made through each of the areas that we find attractive, the competition is rated and how many competitors there are, evaluating the number of people present and the time at which the visit was made.
How long will it take to start the project? It is very important to define a maximum time to execute the project and to be able to analyze all the points in favor or against, ensuring with this not to make decisions by impulse or lightness that can weaken or liquidate the business.